Global megatrends
Actively invest in long-term structural growth themes driving tomorrow‘s market performance
The opportunity
Powerful global megatrends are not just simply redefining our world, they are revolutionising industries and opening new frontiers for decades to come. Their impact can be felt across societies and economies as we face unprecedented challenges and rapid transformations. At BNP Paribas Asset Management, we have identified four key structural trends – innovation, demographics, geopolitics and the environment – that we believe will define the world of today and tomorrow.
As these forces accelerate, they give rise to exciting investment themes and opportunities that cut across traditional sectors, borders, and market sizes. Specifically, we have identified seven investible multi-decade themes which we believe could generate long-term value for investors: clean energy, natural capital, social equity, digital transformation, healthcare innovation, consumer, and sovereignty and security. If we consider opportunities within energy transition, for example, capital investments in the three core energy themes required to reach Net Zero 2035-2050 are estimated to be US$132 trillion.¹
Strategy highlights
Leverage our deep expertise in thematics and global equities
The strategy draws on the collective expertise of our award-winning Global Equity team with over 20 years’ average industry experience² and the deep specialised thematic knowledge of BNP Paribas Asset Management’s Fundamental Active Equity (FAE) investment group.
Detect attractive opportunities across multi-decade themes
Taking a dynamic thematic allocation approach, we look beyond regions, sectors and styles in our aim to defined key investible themes within each trend and to detect current and future champions. Supported by top-down research, the team dynamically allocates to these arising opportunities within each of the seven themes, employing a differentiated behavioural approach to active stock selection, to achieve a well-balanced portfolio.
Diversify with no significant bias
In the absence of any significant investment bias, the team’s unconstrained approach is rooted in behavioural finance to inform our understanding of market inefficiencies and how to take advantage of them. We believe it is quality companies with improving business momentum and valuation support that tend to outperform. ESG factors are integrated at every step of the process.³
Team and expertise
Our global megatrends strategy is actively managed by Nadia Grant, who serves as a key member and head of BNP Paribas Asset Management’s Global Equity team. Based in London, Nadia has more than 25 years’ investment experience⁴ and is supported by senior portfolio manager Brigitta Hobster. With locations in Paris and London, the highly experienced Global Equity team includes portfolio managers, research analysts, and investment specialists with extensive track records and deep industry knowledge.
Capitalising on the expertise of a large global organisation, Nadia and the Global Equity team are closely supported by BNP Paribas Asset Management’s 80-member strong Fundamental Active Equities (FAE) investment group⁵, as well as dedicated Sustainability Centre, Quantitative Research Group, and Macro Research team. In addition, they benefit from access to our global technology research resources, global trading and risk management platform.
Investment Risks
Investments are subject to market fluctuations and other risks inherent to investing in securities. The value of investments and the income they generate may rise or fall and it is possible that investors may not recover their initial investment. The strategy may be exposed to specific risks, including Emerging Markets Risk, Extra-Financial Criteria Investment Risk, and Equity Risk.
The strategy may also be exposed to specific risks related to investments in Mainland China, including Changes in PRC taxation risk and Risks related to Stock Connect. For a complete description and definition of the strategy’s generic and specific risks, please refer to the Prospectus and KID.
Thematic investing
Shaping tomorrow’s investment opportunities
Get in touch
Got a question? Our team is happy to help
[1]The World Energy Outlook 2023, International Energy Agency (IAE), 24 October 2023
[2,4,5] BNP Paribas Asset Management, as of 31 March 2026
[3] ESG: Environmental, Social, and Governance. ESG assessments are based on BNP Paribas Asset Management’s proprietary methodology, which integrates all three aspects of E, S and G.
Important information
This material is issued by BNP PARIBAS ASSET MANAGEMENT Malaysia Sdn Bhd, an investment management company holding a Capital Markets Services Licence under the Capital Markets and Services Act 2007 of Malaysia, having its principal place of business at Vista Tower, Level 48D, The Intermark 348 Jalan Tun Razak 50400 Kuala Lumpur, Malaysia. This material has not been reviewed by the Securities Commission Malaysia.
This material is produced for information purposes only and does not constitute:
- an offer to buy nor a solicitation to sell, nor shall it form the basis of or be relied upon in connection with any contract or commitment whatsoever or
- investment advice.
Opinions included in this material constitute the judgement of the investment management company at the time specified and may be subject to change without notice. The investment management company is not obliged to update or alter the information or opinions contained within this material. Investors should consult their own legal and tax advisors in respect of legal, accounting, domicile and tax advice prior to investing in the financial instrument(s) in order to make an independent determination of the suitability and consequences of an investment therein, if permitted. Please note that different types of investments, if contained within this material, involve varying degrees of risk and there can be no assurance that any specific investment may either be suitable, appropriate or profitable for an investor’s investment portfolio.
Given the economic and market risks, there can be no assurance that the financial instrument(s) will achieve its/their investment objectives. Returns may be affected by, amongst other things, investment strategies or objectives of the financial instrument(s) and material market and economic conditions, including interest rates, market terms and general market conditions. The different strategies applied to financial instruments may have a significant effect on the results presented in this material. Past performance is not a guide to future performance and the value of the investments in financial instrument(s) may go down as well as up. Investors may not get back the amount they originally invested.
Past performance or achievement is not indicative of current or future performance. Performance is calculated net of fees unless otherwise stated.
Any views expressed here are those of the author as of the date of publication, based on available information, and subject to change without notice. This material does not constitute investment advice.
Investments are subject to market fluctuations and the risks inherent in investments in securities. The value of investments and the income they generate may go down as well as up and it is possible that investors will not recover their initial outlay, the strategies described being in risk of capital loss. There is no guarantee that the performance objective will be achieved.
Investing in emerging markets, or specialised or restricted sectors is likely to be subject to a higher-than-average volatility due to a high degree of concentration, greater uncertainty because less information is available, there is less liquidity or due to greater sensitivity to changes in market conditions (social, political and economic conditions).
Environmental, social and governance (ESG) investment risk: The lack of common or harmonised definitions and labels integrating ESG and sustainability criteria at EU level may result in different approaches by managers when setting ESG objectives. This also means that it may be difficult to compare strategies integrating ESG and sustainability criteria to the extent that the selection and weightings applied to select investments may be based on metrics that may share the same name but have different underlying meanings. In evaluating a security based on the ESG and sustainability criteria, the Investment Manager may also use data sources provided by external ESG research providers. Given the evolving nature of ESG, these data sources may for the time being be incomplete, inaccurate or unavailable. Applying responsible business conduct standards in the investment process may lead to the exclusion of securities of certain issuers. Consequently, performance may at times be better or worse than the performance of relatable strategies that do not apply such standards.
This is not an exhaustive list of risks. For a complete description and definition of risks, please consult a client relationship manager or the global BNP Paribas Asset Management website: staging.bnpparibas-am.co.uk.