Why thematic investing
At BNP Paribas Asset Management, we believe successful investing is about shaping the future, not just reacting to it.
At the forefront of growth
Thematic investing involves analysing and anticipating how global trends are shaping societies and economies. This forward-looking mindset enables us to identify the structural forces driving long-term growth and translate them into investable opportunities that deliver lasting value for our clients in three distinct ways:
Investor alignment
Investors can select themes that reflect their values and beliefs.
Enhanced diversification
Investors can add themes that cut across industries and geographies, tapping into the most dynamic parts of the global economy.
High growth potential
Investor can select themes that create exposure to the opportunities most likely to drive tomorrow’s economy.
A lateral approach to investing
Thematic investing focuses on long-term structural themes that are expected to shape the future. Unlike traditional investing, which typically targets specific regions, sectors, or market capitalisations, a thematic approach cuts across these boundaries to capture opportunities aligned with a broader theme. This lateral perspective enables investors to look beyond conventional classifications to uncover companies and industries both within and outside of traditional benchmarks, capture innovation and disruption across sectors and geographies, and align their portfolios with transformative forces.
Capitalising on long-term trends
Thematic strategies benefit from multi-generational opportunities shaped by
megatrends.
Focuses on innovation, disruption and resilience
Thematic strategies focus on long-term forces whether through innovation and disruption or through the development and reinforcement of essential, resilient systems.
Exploits a broad investment landscape
Thematic strategies invest in companies across different sectors, market caps and regions that benefit from the underlying theme.
Captures opportunities across the value chain
Thematic strategies invest in both the enablers who develop transformative solutions within each theme and the adopters who use these solutions.
Thematic investing through our lens
The world is undergoing rapid changes creating new, long-term investment opportunities.
Why BNP Paribas asset management
Experience is everything
As a truly global asset manager, our thematic investment experts leverage our worldwide presence and world-class research capabilities to deliver long-term value for our clients.
Two-decade long track record
20+ years’ experience in sustainable and thematic investing
A thematic leader in Europe
Managing over 8% of Europe’s thematic assets
Comprehensive range of thematic strategies
A complete offering to meet any client need
Sustainability standard
Fully integrated analysis across all thematic strategies
Experienced and dedicated teams
Multi-disciplinary teams working as one in our clients’ best interests
Global scope and reach
On-the-ground expertise for a large variety of relevant topics worldwide
Thematic expertise
This experience has made us a recognised leader in thematic investing, with more than 8% of Europe’s thematic assets under management.
Source: BNPP AM analysis based on Morningstar data as of end of February 2025. Legacy BNPP AM data only.
#2
Sustainable thematic asset manager in Europe by AUM
#2
Active thematic asset manager in Europe by AUM
#3
Firm in net new cash over the past 5 years in thematic AUM
A range of thematic investing solutions
Our thematic strategies aim to capitalise on key themes including clean energy, natural capital, social equality, technology and digital transformation, healthcare innovations, consumer, and sovereign and security.
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Important information
This material is issued by BNP PARIBAS ASSET MANAGEMENT Malaysia Sdn Bhd, an investment management company holding a Capital Markets Services Licence under the Capital Markets and Services Act 2007 of Malaysia, having its principal place of business at Vista Tower, Level 48D, The Intermark 348 Jalan Tun Razak 50400 Kuala Lumpur, Malaysia. This material has not been reviewed by the Securities Commission Malaysia.
This material is produced for information purposes only and does not constitute:
- an offer to buy nor a solicitation to sell, nor shall it form the basis of or be relied upon in connection with any contract or commitment whatsoever or
- investment advice.
Opinions included in this material constitute the judgement of the investment management company at the time specified and may be subject to change without notice. The investment management company is not obliged to update or alter the information or opinions contained within this material. Investors should consult their own legal and tax advisors in respect of legal, accounting, domicile and tax advice prior to investing in the financial instrument(s) in order to make an independent determination of the suitability and consequences of an investment therein, if permitted. Please note that different types of investments, if contained within this material, involve varying degrees of risk and there can be no assurance that any specific investment may either be suitable, appropriate or profitable for an investor’s investment portfolio.
Given the economic and market risks, there can be no assurance that the financial instrument(s) will achieve its/their investment objectives. Returns may be affected by, amongst other things, investment strategies or objectives of the financial instrument(s) and material market and economic conditions, including interest rates, market terms and general market conditions. The different strategies applied to financial instruments may have a significant effect on the results presented in this material. Past performance is not a guide to future performance and the value of the investments in financial instrument(s) may go down as well as up. Investors may not get back the amount they originally invested.
Environmental, social and governance (ESG) investment risk: The lack of common or harmonised definitions and labels integrating ESG and sustainability criteria at EU level may result in different approaches by managers when setting ESG objectives. This also means that it may be difficult to compare strategies integrating ESG and sustainability criteria to the extent that the selection and weightings applied to select investments may be based on metrics that may share the same name but have different underlying meanings. In evaluating a security based on the ESG and sustainability criteria, the Investment Manager may also use data sources provided by external ESG research providers. Given the evolving nature of ESG, these data sources may for the time being be incomplete, inaccurate or unavailable. Applying responsible business conduct standards in the investment process may lead to the exclusion of securities of certain issuers. Consequently, performance may at times be better or worse than the performance of relatable strategies that do not apply such standards.