AMplify 2030: our strategic plan
AMplify 2030 is positioned to capture powerful structural trends in the asset management industry, notably in Europe, that increase demand for long‑term capital allocation across both public and private markets.
We are a uniquely positioned European asset manager
With €1.6 trillion1 in assets under management, we operate the most diversified investment platform at scale in Europe across both liquid and alternative markets.
With AMplify 2030, our vision is to set a new standard in asset management.
“Asset management is entering a new phase of transformation driven by structural demand for long-term savings, investment and protection solutions. With AMplify 2030, our ambition is to build one of the most powerful investment platforms in Europe.”
Sandro Pierri
Chief Executive Officer of BNP Paribas Asset Management
AMplify 2030: four strategic growth pillars
Strengthening leadership in alternatives
With AMplify 2030, we aim to further strengthen the alternatives’ leadership position and capture the expansion of private markets globally.
We target more than €385bn in assets under management by 2030 for our alternatives business, focused on profitable growth and building alignment of interests with long term investors.
We will also pursue the expansion of our range of products suited for wealth and retail clients, facilitating the accessibility of alternative strategies previously only available to institutional investors.
Learn more about our capabilities
Scaling active management and accelerating ETFs
We aim to achieve around €1,300bn in assets under management by strengthening our position in retail and wealth management, accelerating fundraising efforts with third-party institutionals, notably insurers, and deepening strategic insurance partnerships.
Key to this growth strategy is a commitment to investment performance across all asset classes, scaled high-performing strategies and industrialisation of processes.
We will also further accelerate development of our ETF platform with our new scale and enhanced distribution reach.
Learn more about our capabilitiesExpanding insurance and institutional partnerships
We seek to expand our franchise with third‑party insurers.
We will offer insurers a modular value proposition combining on one hand, high-performing, insurance-specific building blocks across liquid and alternative strategies; along with, on the other hand, integrated solutions, strategic asset allocation support and dedicated servicing for key partners.
Accelerating growth in retail and wealth
We will strengthen our retail and wealth management position by expanding our product range, our services, and offering a personalized high-quality client experience.
By leveraging our expertise and strategic partnerships, we aim to provide a broad spectrum of investment options, helping clients navigate a changing financial landscape.
Strategic enablers powering AMplify 2030
People and a culture of excellence
Talent is central to our strategy. We will continue to invest in attracting, developing and retaining leading investment professionals while strengthening a culture of excellence and performance.
Sustainability as a strategic differentiator
Sustainability remains at the core to our investment approach and how we create long-term value for clients and society. It is fully integrated into our investment process, helping us identify opportunities and manage long-term risks.
Our objective is to deliver sustainable, resilient outcomes for clients while contributing positively to the real economy. Learn more about sustainability.
Technology, data and artificial intelligence
We continue to enhance our investment capabilities and processes through technology and AI tools that support investment teams by improving productivity, strengthening data-driven insights, and access to liquidity. These tools enable greater customization of solutions for clients and faster time-to-market.
Leveraging the BNP Paribas ecosystem
We benefit from a powerful competitive advantage through our integration within the BNP Paribas Group and the Investment & Protection Services platform, connecting asset management with insurance, wealth management and corporate banking capabilities. This enables us to access long-term capital, originate investment opportunities and distribute products globally.
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[1] As at 31.12.2025. Assets under management including assets under advisory