Who we are

A leading European asset manager with a global reach, our vision is to set a new standard in asset management.

We are a new generation of global asset manager, combining breadth and depth, agility and conviction with the backing of BNP Paribas, the leading European bank.

AMplify 2030: BNP Paribas Asset Management’s strategic plan

With the launch of our strategic plan, AMplify 2030, our ambition is to build one of the most powerful investment platforms in Europe.

Four growth pillars will help us capture the most attractive opportunities in the asset management industry, while expanding BNP Paribas Asset Management’s reach across institutional and retail and wealth client segments. 

  • Strengthening leadership in alternatives
  • Scaling active management and accelerating ETFs
  • Expanding insurance and institutional partnerships
  • Accelerating growth in retail and wealth
Learn more about our strategic plan

Our Partnership Principles

We recognise that investors have different investment needs. Our philosophy and our solutions aim to serve them all.

The BNP Paribas Asset Management Partnership Principles are central to this client-first approach.  

We listen actively

Every partnership begins with clarity of understanding.  

Our clients’ ambitions, priorities, and challenges are our starting point.  

Listening actively allows us to shape strategies that are as unique as the clients we serve.   

Because of our global perspective and deep expertise across markets and asset classes, we turn insight into competitive edge. 

This is how lasting partnerships are made.

We act decisively

Clarity drives conviction and ensures alignment of interests.  

Once goals are defined, we think boldly and move incisively, guided by our insight, experience, and discipline.  

Our entrepreneurial mindset and systems-thinking connect global trends with real-world opportunity, helping us see beyond market noise.  

With deep expertise across traditional and alternative asset classes, we ensure our clients capture long-term value by navigating change.  

This is how performance takes shape. 

We deliver transparently

For us, partnership means accountability, to our clients, to our people, and to the world in which we invest.  

We are driven by the trust placed in us and invest with conviction.  

Managing risk and opportunity with discipline and foresight, we are focussed on delivery.  

We build honest and open dialogue with the clients whose goals we serve.  

This commitment endures through market cycles.  

This is how trust is built. 

Our locations

BNP Paribas Asset Management has an active presence in 35 countries across the globe. Our dedicated websites are listed below.